In this technological age, it’s more important now than ever that your business has an exceptional digital strategy to stay ahead of your competitors. While some key components go into creating a killer online strategy, most companies struggle with executing their strategy. In fact, businesses have revealed slow strategy execution to be a problem in 2019, with 70% having little confidence in solving the problem.

To help, this article will give you some pointers regarding strategy execution. Before that, we’ll talk a little about the critical components of a digital strategy and a few other steps that go into creating a fantastic online strategy.

The key components of a digital strategy

Before delving into the components of a great online strategy, let’s start off by looking at what a digital strategy entails. A digital strategy usually sits under an overarching marketing strategy that’s crafted to help either retain and attract qualified leads or achieve any other goals set forth by the company.

While companies in the past usually only had traditional marketing, digital marketing has picked up in recent years due to the advancement of technology and the internet. That’s why it may come as no surprise to hear that most people these days conduct research online before buying a product or service, which makes digital strategies crucial for brands to remain competitive in the fast-changing online environment.